Business Development Manager

Loughborough, England

Business Development Manager – Dealership Management Software (DMS)

We’re looking for a results‑driven Business Development Manager to win new customers in the dealership management software (DMS) market. You’ll build pipeline, run consultative demos, and close opportunities with dealership decision‑makers across sales, service/workshop, parts, and finance operations.

You’ll engage stakeholders such as Owners, General Managers, Sales Managers, Service Managers, Parts Managers, and IT—positioning a platform that helps dealerships streamline end‑to‑end processes and improve efficiency and profitability.

Apply now if you’ve got B2B software sales experience, thrive on targets, and enjoy selling into operationally complex environments.

The base salary for this position is up to £30,000, depending on experience, with on-target earnings of £50,000 to £60,000. Targeted and forecast commission or bonus opportunities can reach up to £30,000.

This role is a hybrid position. You will be expected to attend the office which is based in Mountsorrel, Leicester for regular meetings and training.

Job Title

Business Development Manager

Responsible for

N/A

Team

Sales

Responsible to

Managing Director

Company Overview

Catalyst Computers Systems Ltd supply a dealer management system aimed primarily at the motorcycle, caravan, motor vehicle, marine and agricultural/groundcare industries.

We help businesses manage all areas of their business operations, from parts and service, through to sales and finance, with innovative solutions to achieve their business objectives.

Job Overview

The Business Development Manager (BDM) is responsible for driving revenue growth by identifying, developing, and closing new business opportunities for the company’s software products and services. This role focuses on building strong relationships with prospective customers, understanding their business challenges, and positioning software solutions that deliver clear commercial value.

Working closely with sales, marketing, product, and leadership teams, the Business Development Manager develops and maintains a robust sales pipeline, executes go-to-market strategies, and supports long-term customer success. The role combines strategic market insight with hands-on sales execution, contributing directly to business growth and market expansion.

Responsibilities:

Business Development & Sales

• Identify, qualify, and develop new business opportunities within target markets and sectors
• Build and maintain a strong pipeline of qualified prospects through proactive outreach, referrals, events, and marketing‑generated leads
• Lead the end‑to‑end sales process, from initial engagement through to contract negotiation and close
• Deliver product demonstrations and presentations tailored to customer needs and business challenges
• Develop long‑term relationships with key decision makers and influencers
• Work closely with account management, implementation, and support teams to ensure smooth handovers and customer satisfaction

Market & Product Alignment

• Maintain a strong understanding of the company’s software products, roadmap, and competitive positioning
• Stay informed on market trends, customer requirements, and competitor activity
• Provide structured feedback to product and leadership teams on customer needs and market opportunities

Collaboration & Reporting

• Collaborate with marketing on campaigns, events, and lead‑generation initiatives
• Maintain accurate and up‑to‑date records in the CRM system, including pipeline, forecasts, and activity tracking
• Produce regular sales forecasts and performance reports for management
• Represent the business professionally at industry events, trade shows, and customer meetings

Key Performance Indicators (KPIs)

• New business revenue achieved vs target
• Value and quality of sales pipeline
• Conversion rate from lead to opportunity and opportunity to close
• Average deal size and sales cycle length
• Accuracy of sales forecasting
• CRM data quality and activity tracking
• Contribution to strategic growth initiatives and new market entry

Qualifications:

Desirable – Bachelor’s degree in Business, Marketing, or related field (or equivalent experience)

Experience and Skills Required

Essential – Strong organisational and time management abilities

Essential – Excellent verbal and written communication skills

Essential – Experience with CRM software and ability to adapt to new systems

Essential – Hands-on experience with multiple sales techniques

Essential – Excellent negotiation skills

Essential – Ability to build and deliver engaging presentations

Desirable – Proven track record of achieving sales targets

Desirable – Understanding of sales performance metrics

Suitable for someone who…

Consistently achieves or exceeds revenue targets, can build a predictable, high‑quality sales pipeline whilst developing strong, long‑term customer relationships. You can effectively position the software as a solution to real business problems, always acting as a trusted commercial representative of the business.

Competencies

Communication – You can effectively communicate with people at all levels both internally and externally

Effective – You can work both independently and collaboratively to achieve your goals

Precise – You are accurate in your communication and exact in your delivery

Tenacious – You ensure that all tasks on a project are seen through to completion

Credible – You know what you’re talking about and can back this up with evidence

Positive – You convey an optimistic and confident approach to situations

Interested – You want to learn more about what you and the company does

Committed – You do what you say you’ll do; people can count on you

Respectful – You treat colleagues and customers with deference and respect

Collaborative – You work well with others to get the desired outcome

Diversity within the workplace

At Catalyst Computer Systems we are pleased to say we create a diverse and inclusive work environment. We are an equal opportunity employer, and we actively encourage all individuals to express themselves and to achieve their full potential.

As a company, we continuously strive to outreach to individuals of all backgrounds and identities. We do not discriminate against applicants based on gender identity, race, national and ethnic origin, religion, pregnancy, age, sexual orientation, and/or mental or physical disabilities.

If you have a disability, such as dyslexia or a medical condition which you believe may affect your performance during any aspect of our selection process, we will be happy to make reasonable adjustments to enable you to complete the process to your best ability.

By prioritising employee wellbeing, experience, recognition, and development, we are instrumental in attracting, nurturing, and retaining top talent that contributes to Catalyst Computer Systems success and growth. Apply now to be part of a team that offers career development opportunities and highly values innovation, creativity, responsiveness, and excellence in HR & OD practices.

What You Can Expect from Us

• 25 days’ annual leave (increasing with length of service) plus bank holidays
• Company profit share bonus scheme
• Annual salary reviews, based on individual performance
• Professional Development by e-learning, and contribution to course with accredited certification
• Enhanced Maternity and Paternity pay
• Access to our retail discounts platform
• Employee Assistance Programme with 24/7 support
• Health Cash Plan (also for children under 24 yrs who are still in full time education)
• Company Sick Pay
• Purchase Holiday Scheme
• Group Pension Scheme with salary sacrifice
• Life Assurance
• Refer a Friend scheme
• Cycle to Work scheme

Training and Development

Our extensive online training library has a vast collection of courses to enhance your skillset and knowledge in many areas. You can access over 30,000 courses on a variety of topics to boost your performance.

This position does not meet the eligibility requirements for sponsorship under the Skilled Worker Route within the UK Visa and Immigration service’s Points Based System. Therefore, Catalyst will not be able to sponsor individuals who require permission to work to carry out this position.

Job Types: Full-time, Permanent

Pay: £25,000.00-£30,000.00 per year

Benefits:

• Company pension
• Cycle to work scheme
• Employee discount
• Employee stock ownership plan
• Employee stock purchase plan
• Enhanced maternity leave
• Enhanced paternity leave
• Health & wellbeing programme
• Life insurance
• Private medical insurance
• Profit sharing
• Referral programme
• Sick pay
• Work from home

Work Location: Hybrid remote in Loughborough LE12 7AT

Method Of Application

Qualified and interested applicant should click the APPLY HERE LINK below to start filling out the application form and submit it before the deadline.

APPLY HERE

Deadline: Not Disclosed

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